Own your area.
A smarter, more cost-effective way for real estate agents to understand their market, know exactly who to target, and uncover higher-probability listing opportunities.
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Know your market. Know who to target.
MarketIQ gives you a deeper understanding of the properties and homeowners in your area, then helps you turn that intelligence into opportunities.
Understand your area
See the properties, homeowners, ownership history, equity, and selling indicators that help you better understand your market.
Know who to target
Quickly identify the homeowner segments most likely to make a move:
Focus on higher-probability opportunities
Use dozens of data points and selling indicators to prioritize the homeowners worth your time and marketing dollars — instead of spraying and praying across an entire area.
MarketIQ, answered.
What agents ask most before they claim a market.
What is MarketIQ?
MarketIQ is a market intelligence tool built for real estate agents. You choose an area you want to grow in, and MarketIQ analyzes the properties and homeowners inside it, then ranks those homeowners by how likely they are to sell. Instead of marketing to an entire neighborhood, you focus on the owners who show real signals of a move.
How does MarketIQ know which homeowners are likely to sell?
It evaluates dozens of property, ownership, and seller indicators for every home in your area. Length of ownership, estimated equity, property characteristics, and life-stage signals all feed into a ranking. No tool can know for certain that someone will list, so MarketIQ is built to show you probability and prioritization, not guarantees.
What types of homeowners does MarketIQ identify?
Common segments include tenured owners who have held a property for many years, empty nesters, high-equity homeowners, move-up candidates, and likely downsizers. You can work from these segments or combine indicators to build a narrower target group.
How is MarketIQ different from buying a farm list?
A traditional farm list gives you every owner in a geography, which means most of your marketing budget reaches people with no reason to sell. MarketIQ starts from the same universe of homeowners, then ranks and filters it, so your outreach concentrates on the small share worth contacting.
Can I choose my own area?
Yes. Search by city, county, or ZIP code, or draw a custom boundary around a specific neighborhood, subdivision, or the few blocks around a listing you just took.
What can I do once I have my list?
Reach the homeowners without leaving the platform. Call, text, or email them, send a postcard, build a multi-touch campaign, or move them into your CRM so they stay in your follow-up over time.
Is MarketIQ available in my market?
MarketIQ is launching in select markets, and availability is limited by area. Enter your city or ZIP code above to check whether your market is still open.
Who is MarketIQ built for?
Individual real estate agents, teams, and brokers who want a repeatable way to generate listing opportunities in a specific area rather than waiting on referrals. It is part of Invelo, the real estate platform built on data covering more than 160 million U.S. properties.
Put it into action.
Intelligence is only useful if it turns into conversations. Once you know who to target, reach them — without leaving the platform.